When the News is Not On Who Watches TV?

As far as programs airing public opinions in the form of debates and interviews, the viewership is usually coincidental and their subject is rarely education.1 Aside from news and opinion shows, television programming is primarily for entertainment, leaving the expression of public opinion to more subtle forms of representation in series plots and percentage of images that allude to definitions of group identity and delimitation of one's territorial borders. Throughout my months of research there were 2 education based series: Colegio Mayor and *some other program for the teen audiences after school. Both programs dealt with education only in Spanish and presented schools as removed from statewide political issues, love and relationships were the principal concern, Spain was the only national entity mentioned2. The image of language education and nationalism in Spain promoted through entertainment though warranted and relevant is a worthy subject for a separate investigation and more rigorous analysis.

Television is mostly watched at the home. Some bars boast television but this is usually because they have invested in a expensive private channels that air primarily sports events and movies. In some cases the television might be left on during the day as a background distraction while music is playing. Still, overwhelmingly most bars do not have television sets and people tune in to the TV at home.

After observing several daily routines, it is perhaps fairest to say that on average 2 hours of non exclusive attention are given to the television. The daily activity of most individuals engages them outside of their homes most throughout most of the daytime and late afternoon hours. Without ethnic or linguistic distinction, television is watched on an irregular basis. When people are at home the television might be on in the background. In some households, it is watched over dinner, occasionally interrupting conversation or providing a short subject of discussion. If dinner is usually at 8pm and perhaps even at 9 or 10, the hours devoted to television watching are few before turning in for the night.

Based on the inconsistency of television viewership and the more flexible attitude that exists in watching one channel over the other the impact television on public opinions regarding education and language policy is less than that of other mass medium which elicit more dramatic responses and are more ubiquitous.

1Most opinion shows, such as debates, forums or interviews, deal with nationalism, violence, state elections, labor policy, religion, gender and issues promoted at the state level by the PSOE; PP or IU.

2The only political subject of regular appearance on entertainment series is Cuban and Northern Africa immigration. The general message
is to promote racial tolerance and expose the hardships of people in other countries. As the primary political subject introduced in entertainment, it is one that further strengthens positive associations with Spain as a land of political freedom, economic stability and opportunity.